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The Insurance Institute for Highway Safety (IIHS) today announced that 15 Toyota, Lexus, and Scion vehicles earned Top Safety Pick awards for the 2012 model year, more than any other automaker.

Commenting on today’s announcement, Steve St. Angelo, executive vice president of Toyota Motor Engineering & Manufacturing North America, Inc., said, “Safety is a core value that dates back to the foundation of our company. IIHS’ awards further recognize our commitment to helping protect drivers and passengers.”

The 2012 model year winners are: Toyota Avalon, Camry, Corolla, Highlander, Prius, Prius v, Sienna, Tundra Crew Cab, Venza, and Yaris; Lexus CT 200h and RX, and Scion tC, xB, and xD.

According to the IIHS, Top Safety Pick awards recognize vehicles that do the best job of protecting people in front, side, rollover, and rear crashes based on ratings in IIHS tests.

Bio-PE is a plant-based resin made using sugarcane molasses (a thick syrup produced in the refining of raw sugar). The company has developed the bio-PE fiber for use in floor mat piling with an eye toward reducing usage of petroleum-based plastics and cutting CO₂ emissions. As opposed to conventional petroleum-based floormats, the fiber in this new floormat has a core-sheath structure in which the bio-PE core is covered with conventional petroleum-based polypropylene (PP) sheath which allows it to meet the high levels of performance demanded of car floor mats, including abrasion and heat resistance.

 

In-house calculations indicate that the new bio-PE fiber floor mat achieves a 15 percent reduction in life-cycle CO₂ emissions ^*1 over a similar mat made using petroleum-based PP fiber.

 

In its efforts to stop global warming and reduce dependence on petroleum, MMC is conducting research and development of a series of proprietary plant-based "Green Plastics" to replace petroleum-based plastics used widely in car parts today. The company's current range of plant-based Green Plastics products includes materials made using liquefied wood-based phenolic resins and interior surface materials which combine PET (polyethylene terephthalate) and cotton fibers. MMC will continue to push forward the development and the commercial application of these and other Green Plastics.

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Tens of thousands of Formula One fans were treated to an unforgettable display of inspired performance on Saturday, as Infiniti and Red Bull Racing took to the streets with an exclusive live demonstration.

Taking place in Red Bull Racing’s home city of Milton Keynes in the UK, F1 drivers Sebastian Vettel and Mark Webber wowed approximately 60,000 spectators by driving the World Championship-winning Red Bull Formula One cars along the city streets, condoned off especially for this historical event. Amongst the roar of engines and clouds of tyre smoke, Red Bull Racing Team Principal Christian Horner and Chief Technical Officer Adrian Newey were also there to meet and greet fans.

As a major partner of Red Bull Racing, Infiniti was central to the show, with both Mark Webber and Sebastian Vettel completing hero laps and waving to the crowd aboard two Infiniti G Convertibles. Each of the drivers arrived at the event in an Infiniti M35h, the world’s fastest-accelerating hybrid, whilst fans had the chance to get up close to Infiniti’s range of cars with a large product display next to the course. This display included a rare chance to see the Infiniti FX Sebastian Vettel Version concept, along with an Infiniti FX30ds specially branded in RB7 livery which was also used as the official pace car for the F1 runs.

The event marks the end of a strong first year for the Infiniti and Red Bull Racing partnership, resulting in both the Drivers’ and Constructors’ World Championships. It has also seen Sebastian Vettel sign as the luxury car maker’s Global Brand Ambassador and the subsequent development of the Infiniti FX Sebastian Vettel Version, unveiled at the Frankfurt Motor Show in September.

Commenting on the event, Wayne Bruce, Communications Director, Infiniti Europe said: “Today has been a truly fitting end to a remarkable first F1 season for Infiniti and we are delighted to have been able to support Red Bull Racing on the event.

It’s phenomenal to see so many fans of the sport attend the demonstration, and judging from the hero laps and our own car display, it appears Infiniti has come away with a lot of new fans of our own.”

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Representatives from Mitsubishi Motors North America, Inc., (MMNA), along with the Honorable Neil Abercrombie, Governor of Hawaii, and personnel from Cutter Mitsubishi of Aiea, Hawaii, made the very first customer retail delivery of the 100% electric-powered 2012 Mitsubishi i featuring Mitsubishi innovative Electric Vehicle (MiEV) technology in a formal ceremony today at the historic Hawaii State Capitol Building in Honolulu, Hawaii, to Bryson and Bridget Nishimura of Waipahu, Hawaii.


"We purchased the 2012 Mitsubishi i primarily to save on gas – we currently spend about $70.00 a week on fuel. But it should cost us only around $3.00 for a full charge of electricity – that's going to be a great savings for us! Long-term, the Mitsubishi i should save us at least $3,000 a year," said Mr. Nishimura, retired from a career with Hawaiian Telephone.

"I think the car is so cute," Mrs. Nishimura added enthusiastically. "Plus, I like that it's roomy and it's a hatchback. It's going to be so good for the earth – we're both way on board with it. And Cutter Mitsubishi has been great to work with, too."

The 2012 Mitsubishi i recently earned the #1 ranking on the EPA's list of the "Fuel Economy Leaders: 2012 Model Year" in the governmental agency's annual Fuel Economy Guide, thanks to its high EPA-rating of 126 MPGe (miles per gallon equivalent) in city driving/99 MPGe highway (112 MPGe combined).
"With the cost of gas still on the rise, these vehicles offer our consumers an option that will be cost-effective in the long run, and at the same time allows our state to reach its energy independence goals," Governor Neil Abercrombie stated. "In Hawaii, our climate and energy priorities make us best suited for these types of vehicles."

The City and County of Honolulu and Hawaii Electric are among the first fleet customers to take advantage of the reduced operating costs, high efficiency and environmental benefits provided by adding Mitsubishi's all-new electrical vehicle to their respective fleets in America's island paradise. Vehicle deliveries to the Hawaiian municipality and utility will occur later in the month of December.

In addition to Hawaii, the Mitsubishi i is currently rolling out in California, Washington, and Oregon where it is available for test drives at certified Mitsubishi i dealers, and the majority of the U.S. will get the vehicle by summer of 2012.  With a starting net value of $21,625* for the well-equipped entry-level ES model (the premium-grade SE version begins at $23,625*), the 2012 Mitsubishi i is the most affordably-priced mass-market electric vehicle available in the United States and is the first of several new advanced, alternative-fuel production vehicles that the Japanese auto manufacturer plans on bringing to the North American market in the next few years.

For more information, please visit media.mitsubishicars.com, i.mitsubishicars.com and mitsubishicars.com/MMNA/jsp/company/fleet-welcome.do, the latter website for fleet sales information pertaining to the 2012 Mitsubishi i.

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Lexus announces that the "CT 200h" gasoline-electric hybrid five-door hatchback has received a maximum five-star rating in automobile safety testing and evaluation for 2011 carried out under the Japan New Car Assessment Program (JNCAP).  The rating is based on a new overall safety assessment structure introduced this year.


The new assessment structure integrates vehicle occupant protection and pedestrian protection performance during collisions under a single assessment structure, providing an overall safety evaluation for automobiles with the assignment of one to five stars.  The CT 200h was awarded five stars for achieving the highest level of safety through features including a highly rigid cabin and impact-absorbing body, state-of-the-art technology in the form of a body structure that lessens injuries to pedestrians, and the vehicle's Whiplash Injury Lessening (WIL) seats and eight airbags.
Lexus will continue to pursue the highest levels of safety performance. 

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Bringing sophisticated style, exciting performance and advanced technology to the luxury sport sedan segment, the new 2013 Lexus GS 350 comes to dealer showrooms in February 2012. Its arrival will be heralded by Lexus’ first-ever Super Bowl commercial, followed by Lexus being the Official Automotive Marketing Partner of the Sports Illustrated swimsuit issue.

“The launch of the all-new Lexus GS is so big that nothing short of the Super Bowl and the Sports Illustrated swimsuit edition would do it justice,” said Mark Templin, Lexus group vice president and general manager. “We’ll also support the launch with a strong presence across all media, including a Consumer Performance Drive tour to encourage hands-on experience with the 2013 Lexus GS.”

The fourth-generation GS was revealed this summer at the prestigious Concours d’Elegance in Pebble Beach, Calif., and is making its auto show debut at the Los Angeles Auto Show, under way now. The all-new sport sedan features Lexus’ new design philosophy, including the signature Lexus spindle grille.

The new GS also incorporates a higher level of precision handling and driving dynamics. Whether gliding through a sweeping curve or attacking a tight corner, the GS exhibits a solid stance and confident handling. Its powerful 3.5-liter, 306 horsepower V6 engine propels the 2013 GS 350 from 0-60 mph in just 5.7 seconds.

Passengers enjoy a spacious cabin with luxury appointments including white LED ambient lighting and a classic analog clock. Cabin materials include three types of wood set off by meticulously detailed contrast stitching on the instrument panel, door trim, center console, shift knob and steering wheel.

Debuting on the new GS is the next-generation version of Lexus Enform® with Safety Connect®. This advanced multimedia system connects to music, information and entertainment services through the user’s smart phone. Apps include Bing for local search, OpenTable, MovieTickets.com, Pandora®, iHeartRadio, Facebook and Yelp. An SMS text-to-speech feature allows the driver to be read text messages and send preset responses. DVD audio and video compatibility, along with HD Radio™ with iTunes tagging and a three-month trial subscription to SiriusXM Satellite Radio® are standard.

The GS 350 will be available in rear-wheel drive (RWD) or all-wheel drive (AWD) configurations, and can be equipped with the available Premium, Luxury or F SPORT packages for greater personalization.

Next spring, the GS 450h hybrid arrives to complete the line-up. With a total system power output of 338 horsepower, the GS 450h not only has the power of a V8, but is projected to exceed most competitive V6s in fuel mileage with EPA-estimated ratings of 29 mpg city, 34 highway and 31 mpg combined.

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Mitsubishi Motors North America, Inc., (MMNA), is set to detail exciting new product offerings and events at the 2011 Los Angeles Auto Show including a new customized graphics program available for the 2012 Mitsubishi i electric vehicle and the 2012 Lancer, an affordably-priced and well-equipped all-wheel drive version of the company’s popular Lancer compact sports sedan, and the opportunity for consumers to jump behind the wheel for a test drive of the all-new 100% electric-powered 2012 Mitsubishi i.


Hot Mitsubishi Graphics for Mitsubishi i Electric Vehicle and Lancer Models
As if the distinctively-shaped 2012 Mitsubishi i electric vehicle and the head-turning Lancer sport sedan weren’t stylish enough, owners of these vehicles will now be able to add their own personalized style to each of these remarkable vehicles, thanks to the new Mitsubishi Graphics program.

Available for the all-new Mitsubishi i in December and the Lancer by the end of 2011, customers can simply log onto Mitsubishicars.com and/or MitsubishiGraphics.com beginning in early December, select their graphic(s), print out the order and take it to their local Mitsubishi dealer to purchase their stylish new graphics package for their eco-friendly Mitsubishi i or sporty Lancer model. The Mitsubishi dealer will then place the order for the graphics package, inform the customer when the artwork for their vehicle arrives and coordinate with the customer for its installation by a professional 3M™ Original Wraps installer.

Crafted from premium high-quality 3M™ Scotchprint® on-demand vinyl graphic film and a clear laminate for additional protection, the new Mitsubishi Graphics are composed of the same material used for premium full-wrap vehicle graphics. Mitsubishi Graphics can be purchased at Mitsubishi dealerships and come with a 3-year/36,000 mile warranty from 3M™.
For more information on the Mitsubishi Graphics program, including product pricing, availability, selection and care, please call 1-877-236-4428 or log on to MitsubishiGraphics.com.
All-Wheel Drive 2012 Lancer SE AWC
The Mitsubishi Lancer compact sports sedan has been a popular choice for automotive consumers thanks to its winning combination of style, capability and athleticism. For the 2012 model year, Mitsubishi Motors takes the model to new heights with the addition of the new Lancer SE AWC sports sedan that includes the company's famous All Wheel Control (AWC) all-wheel drive system - and at a remarkably low price point.

The AWC, working in concert with the vehicle’s active stability control (ASC) and anti-lock braking (ABS) systems, offers an enhanced level of traction, stability and control in adverse driving conditions and on slick road surfaces. The system features three distinct driver-selected driving modes (2WD, 4WD AUTO and 4WD LOCK) for maximum performance and tractability in various road and/or weather conditions. An added degree of driver control is also available with a simple push of a button that directs up to 70% of the engine’s available power to the electronic control coupling that controls the rear wheels (4WD LOCK mode).

All 2012 Mitsubishi Lancer SE AWC models are powered by the company's venerable 2.4-liter normally-aspirated 4-cylinder engine that features Mitsubishi Innovative Valve timing Electronic Control (MIVEC) and a fuel-saving continuously-variable transmission (CVT).

With a starting MSRP of only $20,195, the Lancer SE AWC is packed with a full complement of luxury features and amenities including air-conditioning, heated front seats and side mirrors, keyless entry, sporty 16-inch alloy wheels, a 160-watt AM/FM/CD player sound system with 4 speakers, 7 air bags, Active Stability Control (ASC) with Traction Control Logic (TCL) and eye-catching chrome of upper and lower grille sections.

For more information on the new 2012 Mitsubishi Lancer SE AWC, please visit media.mitsubishicars.com.
Consumer Test Drives of Mitsubishi i at the 2011 L.A. Auto Show
Mitsubishi Motors North America, Inc., (MMNA), will make its breakthrough 100% electric-powered 2012 Mitsubishi i - a finalist for the prestigious 2012 Green Car of the Year® award - available for show attendees to drive at this year’s “Green Cars/LA Auto Show Ride & Drive” event being held in conjunction with the 2011 Los Angeles Auto Show at the Los Angeles Convention Center.
The “Green Cars/LA Auto Show Ride & Drive” event dates are as follows:
November 18 11:00 a.m – 5:00 p.m.
November 19 & 20 9:00 a.m. – 5:00 p.m.
November 25 – 27 9:00 a.m. – 5:00 p.m.
About the 2012 Mitsubishi i
With a starting net price of just $21,625 after a $7,500 federal tax credit - not including any additional financial incentives that are available in the majority of states - the 2012 Mitsubishi i is the most attainable major manufacturer electric vehicle available in North America.

Among the vehicle’s long list of standard amenities are an energy-efficient electric air conditioning with micron filter, speed-sensitive Electric Power Steering (EPS), driver seat heater and LED rear combination tail lamps. Advanced safety features including dual-stage supplemental front air bags, driver and front passenger seat-mounted side impact supplemental air bags, roof-mounted curtain side-impact supplemental air bags for front and rear-seat outboard passengers, Active Stability Control (ASC) with Traction Control Logic (TCL), 4-wheel Anti-Lock Braking system (ABS) with Electronic Brake force Distribution (EBD), Tire Pressure Monitoring System (TPMS), high voltage cut-off system and an Acoustic Vehicle Alert System (AVAS) are also included on every Mitsubishi i model as standard equipment.

To learn more about the EPA-rated 126 MPGe city/99 MPGe highway (112 MPGe combined) 2012 Mitsubishi i, please log on to i.MitsubishiCars.com or media.MitsubishiCars.com.

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Toyota team members today celebrated the opening of Toyota Motor Manufacturing, Mississippi (TMMMS), the company’s new $800 million plant outside of Tupelo that assembles the Corolla, the world’s best-selling car of all time. Joining the celebration were Toyota Motor Corporation President Akio Toyoda and Mississippi Governor Haley Barbour.

 

TMMMS is Toyota’s fourteenth North American plant, further advancing the company’s efforts to design, develop and build vehicles where they are sold. The plant has the annual capacity to produce 150,000 vehicles and will employ nearly 2,000. 

 

Speaking at ceremony, Toyoda said, “Building vehicles where we sell them helps us be even closer to our customers. The U.S. market remains a key to Toyota’s overall success, and Toyota Mississippi will play an important role for us here.”

 

"Today is a great day for Blue Springs and the entire State of Mississippi," Governor Haley Barbour said. "Toyota chose Mississippi for its dedicated, talented workforce, and I know they will enjoy great success at their newest facility. We are proud to be the home of Toyota, and we look forward to a long and successful relationship with our newest corporate partner."

 

"Mississippi has provided us with a great workforce who welcomes challenges and are eager to learn,” said Masafumi Hamaguchi, president of TMMMS. “Our slogan is: ‘Always look for the best way, using our pioneer spirit.’ The Mississippi workforce has shown that they have this spirit.”

 

Toyota’s Buffalo, W. Va., engine plant is supplying all engines for Corolla production at TMMMS. Cylinder heads and blocks for those engines are produced at both of Toyota’s Bodine Aluminum castings plants, located in Troy, Mo., and Jackson, Tenn.

 

When Toyota announced the Blue Springs project, they also announced a partnership with the CREATE Foundation and a donation of $50 million - $5 million a year for 10 years - was also announced toward an innovative addition to the public school system in the Pontotoc, Union, and Lee counties. The Center for Professional Futures will be an education facility that will expose students in the eight school districts in the PUL Alliance counties in to professional careers through high performance teaching and a modern learning environment.

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According to the EPA's website, the Fuel Economy Guide is "an annual publication containing the fuel economy estimates for all cars and light trucks. The guide includes much more information that appears on the window sticker alone. It includes information about alternative fueled vehicles, the range of fuel economy for different classes of vehicles, a list of fuel economy leaders, and tips for improving fuel economy."
The annual Fuel Economy Guide is published jointly by the Environmental Protection Agency (EPA) and the Department of Energy (DOE).

"We are very pleased to see that the Environmental Protection Agency and the Department of Energy have rated the 2012 Mitsubishi i as the top fuel economy leader in its annual Fuel Economy Guide," said Yoichi Yokozawa, President and CEO of Mitsubishi Motors North America, Inc. (MMNA). “With 17,000 i-MiEV-based units* produced for various international markets, we look forward to providing North American consumers with an exceptionally well-engineered electric vehicle that has proven itself to be reliable, safe, efficient and very affordable in overall price and cost of operation.”  

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Honda's North American Plants to Resume Normal Production


Due to improvement in the overall parts supply situation, all of Honda's North American plants will resume normal production by December 1, 2011.
While the severe flooding in Thailand continues to have some impact to our parts supply, Honda is working closely with its suppliers to fully reestablish the flow of parts for the products made in North America. Honda will update this information in the event changes are required.
In 2010, 87 percent of the Honda and Acura automobiles sold in the U.S. were produced in North America. While most of the parts and materials used to produce these products are purchased from North American suppliers, a few critical electronic parts are sourced from Thailand and other regions of the world.
For prior information on this topic see hondanews.com, November 14, November 8 and October 31, 2011, Impact of Thailand Flooding on Honda's Automobile Operations in North America.

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Toyota Motor Sales (TMS), U.S.A., Inc., today reported October sales of 134,046 units, a decrease of 4.3 percent from the same period last year on a daily selling rate (DSR) basis. On a raw volume basis, unadjusted for 26 selling days in October 2011 compared to 27 selling days in October 2010, TMS sales were down 7.8 from the year-ago month.

The Toyota Division posted October total sales of 115,954 units, a decrease of 3.2 percent on a DSR basis from October 2010, and up 4.7 percent from September 2011. On a raw volume basis, Toyota Division sales were down 6.7 percent from the year-ago month. The Lexus Division reported total sales of 18,092 units, a decrease of 10.9 percent on a DSR basis from October 2010, and up 16.0 percent from September 2011. Volume-wise, Lexus Division sales were down 14.2 percent over last October.

 

Toyota Division                                                                     

Toyota Division passenger cars recorded sales of 62,541 units, flat compared to October 2010. The Camry and Camry Hybrid led passenger cars with combined monthly sales of 22,043 units.  Corolla recorded sales of 16,244 units, and the Prius mid-size gas-electric hybrid reported sales of 11,008 units. The Avalon sedan posted sales of 2,502 units, an increase of 17.7 percent over the year-ago month.

Toyota Division light trucks posted sales of 53,413 units in October, down 6.7 percent from October 2010. The RAV4 compact SUV led light trucks with sales of 10,680 units. The Sienna minivan posted sales of 8,767 units, the Highlander and Highlander Hybrid reported combined sales of 8,026 units, and the 4Runner SUV reported sales of 3,688 units. The Tundra full-size pickup posted sales of 6,496 units, and the Tacoma mid-size pickup saw an increase of 17.0 percent compared the same period last year with monthly sales of 10,172 units.

"The all-new 2012 Camry launch is off to a great start with October sales topping 22,000 and another 35,000 on the way to dealers this month. We're also pleased the momentum in light truck sales continues, increasing over last month's levels and improving year-over-year," said Bob Carter, Toyota Division group vice president and general manager, Toyota Motor Sales, U.S.A., Inc. "The all-new 2012 Yaris is now on sale, and in November we will launch the all-new 2012 Camry Hybrid in addition to Prius v, with Scion iQ arriving by year-end. We're optimistic retail sales will continue to be strong and expect to exceed year-ago sales levels in the fourth quarter."

Scion posted October sales of 3,952 units, down 18.3 percent from October 2010. The tC sports coupe led the way with sales of 1,927 units, the xB urban utility vehicle recorded sales of 1,397 units, and the xD reported sales of 628 units for the month.

 

Lexus Division

Lexus Division reported passenger car sales of 10,112 units, a decrease of 2.9 percent from October 2010. The ES entry luxury sedan led passenger cars with sales of 4,300 units, while the IS lineup reported combined sales of 2,640 units. The LS luxury sedan lineup increased 2.5 percent over the year-ago month with sales of 1,186 units. The all-new CT 200h premium hybrid compact posted 1,511 units in its eighth month of sales.

Lexus Division light trucks recorded sales of 7,980 units, down 19.4 percent from October 2010. The RX and RX Hybrid luxury utility vehicles led the segment with combined October sales of 6,691 units, and the GX mid-sized luxury utility vehicle posted sales of 1,023 units.

 

TMS Hybrids

TMS posted October sales of 14,184 hybrid vehicles, a decrease of 7.4 percent compared to the same period last year. Toyota Division posted sales of 11,580 hybrids, while Lexus Division reported sales of 2,604 hybrids for the month, an increase of 21.2 percent over October 2010.

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Mitsubishi Motors Corporation (MMC) will be showing a total of 15 vehicles (12 on Press Day 1) at the 42nd Tokyo Motor Show, held at the Tokyo Big Sight convention center in Tokyo from November 30 through December 11 (open to the public from December 3).Two cars will make their world premiere at the show: the Mirage and the MITSUBISHI Concept PX-MiEVⅡ. They respectively embody two major pillars to the company’s product strategy outlined in the JUMP 2013 mid-term business plan: global strategic models focused on emerging markets and models featuring “green technology.” The Mirage compact car embodies the global model strategy while the MITSUBISHI Concept PX-MiEVⅡ concept SUV features “green technology” with its unique plug-in hybrid drivetrain.
Also at the Mitsubishi Motors booth will be the MINICAB-MiEV light commercial electric vehicle due to be released in the Japanese market in December this year and the i-MiEV new-generation electric vehicle (EV) which is currently on sale in countries all over the world including European countries, and is to be rolled out in the United States by the end of this year. Alongside these will be the RVR compact SUV (ASX or Outlander Sport in some markets) powered by a new MIVEC (1) engine that incorporates MMC’s Auto Stop & Go (AS&G) idle-stop technology, and the Pajero (Montero or Shogun in some markets) SUV powered by a “clean diesel” engine.
1: Mitsubishi Innovative Valve timing Electronic Control system
The Mitsubishi Motors booth will also feature the MiEV House, a concept of a “smart house” that tackles energy and global warming by managing energy usage between the home itself, “smart appliances,” EVs/plug-in hybrid vehicles (PHEV), and “smart grids” all at the same time through HEMS (Home Energy Management System) and MMC’s own EIS (Electric Vehicle Integration System). HEMS makes life more comfortable for people living in homes installed with it by continually monitoring power available to power being used and optimizing both so that effects of energy shortages and energy costs can be reduced. Connected to a “smart home” with HEMS, EIS constantly monitors EV/PHEV battery usage and efficiency (which varies on how the EV/PHEV is driven), feeds this information to HEMS, which then optimizes charging from the house so that the EV/PHEV always has enough energy in it.
In addition to the MiEV House will be the MiEV Café, a relaxation space powered by the battery of an electric vehicle parked right beside it. The electric vehicle will power the MiEV Café through a new heavy-duty power supply device (also on display) that enables the supply of up to 1500W from EV and PHEV batteries. The heavy-duty power supply device is to go on sale in Japan within this fiscal year.

• Outlines of World Premieres:


1) Mirage
The Mirage’s (2) design focused on compactness, affordability, and high fuel efficiency in order to fit the needs of emerging markets as an affordable entry-level model as well as needs of advanced markets for fuel efficiency and low-CO2 emission. In addition, the Mirage features good maneuverability and easy drivability inherent to a compact car while also providing a comfortable interior space for five adults.
2: Stems from the English word “mirage.” The name was first used for the Mirage series developed for resource/energy/space-saving and high-performance in a compact package which debuted in Japan in March 1978. The new Mirage concept inherits the essence of that first series: cleverly getting the most performance and function out of a limited space.
MMC has targeted top-of-class fuel efficiency (Japan market version) of 30km per liter through a variety of measures including painstaking reduction in weight throughout almost every part of the car, reduction in rolling resistance and higher efficiency through detailed improvements to the engine, transmission, brakes and tires, and an aerodynamic body that reduces air resistance and drag. The new Mirage is due to go on sale first in Thailand in March 2012.

Mirage specifications (Japan market version)

Overall length	3710 mm
Overall width	1665 mm
Overall height	1490 mm
Occupants	5
Engine	1.0L 3-cylinder MIVEC with Auto Stop & Go (AS&G)
Transmission	CVT
Target fuel efficiency	30 km/L
Drivetrain	2WD
Tires	165/65R14

2) MITSUBISHI Concept PX-MiEVⅡ
MMC has been focusing its EV technology in the Japanese minicar class. MMC became the first major automobile manufacturer to bring a mass-produced electric vehicle to market when it rolled out the i-MiEV next-generation EV in 2009. The company will introduce its second mass-produced EV—the MINICAB-MiEV minicar-class light commercial EV—in December this year. These models are very popular as city commuters—vehicles used for transporting small groups of passengers over short distances in urban areas.
Not anymore. The MITSUBISHI Concept PX-MiEVⅡ is Mitsubishi Motors’ idea for a mid-size plug-in hybrid PHEV model that offers a long cruising range demanded by mid-size (and larger) vehicles. The MITSUBISHI Concept PX-MiEVⅡ contains a state-of-the-art drivetrain derived from MMC’s already existing EV technology that delivers the environmental performance and quietness inherent to an EV in an SUV package that provides more comfortable motoring and allows for higher utility outside of a city commuter. The MITSUBISHI Concept PX-MiEVⅡ, with its high environmental performance and fuel efficiency, effectively extinguishes many negative perceptions of SUVs.

MMC’s unique plug-in hybrid system fuses EV technology derived from the i-MiEV with a small conventional engine that features MMC’s latest fuel and environmental efficiency technologies. This combination provides not only a combined fuel efficiency (3) of more than 60km per liter, far superior than that of a conventional engine-driven car, but also very high levels of environmental performance while maintaining a cruising range on a par with conventional engine-driven vehicles (over 800 km).
3: Representative fuel efficiency figure based on a combination of the vehicle’s fuel efficiency when driven in all-electric mode, called the plug-in fuel efficiency, and when driven in hybrid mode, called the hybrid fuel efficiency.


MMC’s plug-in hybrid system uses high-capacity batteries that allow the vehicle to cover over 50 km in all-electric mode alone, allowing it to be driven solely as an EV for most everyday situations. Depending on power consumption and remaining battery charge the system will start the engine automatically as a generator, and the engine can also be used to help drive the wheels as necessary. In addition, with the push of a button, the driver has the freedom to select Battery Drive Mode when he/she wishes to drive quietly and emissions-free (at sufficient battery levels) in residential areas or the countryside using pure EV power. At the same time, the driver can also switch to Battery Charge Mode while on the move, controlling use of battery power and using the engine as a generator to charge the batteries.

A socket fitted to the vehicle allows the electricity stored in the drive batteries to be used to power electric appliances when camping or in other outdoor pursuits, or to provide an emergency power source. In addition, the quick-charge port is vehicle-to-home (V2H) compatible.

Another feature of the MITSUBISHI Concept PX-MiEVⅡ apart from its outstanding environmental performance is its drivetrain which uses a newly developed twin-motor four-wheel-drive system mated to Mitsubishi’s S-AWC (Super-All Wheel Control) advanced traction control system. Based on the four-wheel-drive technology developed and honed in the Lancer Evolution X models, S-AWC delivers pure driving pleasure by maneuvering effortlessly to the driver’s will while maintaining high levels of stability and safety. In addition to superior handling, the MITSUBISHI Concept PX-MiEVⅡ provides 100% instant off-the-line torque inherent to electric motors, giving it acceleration comparable to that of a 3.0-liter V6 engine. The MITSUBISHI Concept PX-MiEVⅡ takes environmentally-friendly vehicles to a new level with its unique blend of fuel and environmental efficiency, performance, and utility.

MITSUBISHI Concept PX-MiEVⅡspecifications

Overall length		4660 mm
Overall width		1830 mm
Overall height		1680 mm
Occupants		5
Motors (front and rear)	Type	Permanent magnet synchronous
	Max. output	60kW each
Engine	Type	2.0L MIVEC 4-cylinder
	Generating capacity	70kW
Target motor-only driving range		> 50 km
Target combined cruising range		> 800 km
Target combined fuel efficiency		> 60 km/L
Drivetrain		Twin-motor 4WD with S-AWC
Tires		235/55R18

·           Mitsubishi Motors lineup on Press Day 1 (November 30)

Model	No. on display	Notes
MIRAGE	2	World premiere
MITSUBISHI Concept PX-MiEVⅡ	1	World premiere
i-MiEV	4	Japanese market model x 2; North American market model x1; European market model x 1
MINICAB-MiEV	2
RVR	1	Japan-spec model powered by new MIVEC engine with Auto Stop & Go (AS&G), also called ASX or Outlander Sport in some markets
Delica D:5	1	Powered by new MIVEC engine with Auto Stop & Go (AS&G).
Pajero	1	Powered by MMC’s own “clean diesel” engine
Total	12

·           Mitsubishi Motors lineup after Press Day 1

Model	No. on display	Notes
MIRAGE	2	World premiere
MITSUBISHI Concept PX-MiEVⅡ	1	World premiere
i-MiEV	2
MINICAB-MiEV	2
RVR	1	Japan-spec model powered by new MIVEC engine with Auto Stop & Go (AS&G), also called ASX or Outlander Sport in some markets
Galant Fortis	1	Japan-spec model powered by new MIVEC engine with Auto Stop & Go (AS&G), also called Lancer or Lancer EX in some markets
Delica D:5	2	One model powered by new MIVEC engine with Auto Stop & Go (AS&G).
Pajero	1	Powered by MMC’s own “clean diesel” engine.
Outlander	1
Delica D:2	1
Delica D:3	1
Total	15